Privacy Policy

Last updated: 8 September 2026

Better Buy (“Better Buy”, “we”, “us” or “our”) is owned and operated by Visual Shop Ltd. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or use the Better Buy website, create an account, place an order, contact us, or otherwise interact with our services.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Visual Shop Ltd is the data controller responsible for the personal information described in this Privacy Policy, except where otherwise stated.

1. Who We Are

Better Buy is owned and operated by:

Visual Shop Ltd
Company Number: 06380062
Registered Office: Suite 1-22, Acorn House, 381 Midsummer Boulevard, Milton Keynes, MK9 3HP
Email: info@visualshop.co.uk

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above or through the Contact Us page on the Better Buy website.

2. Personal Information We Collect

Depending on how you use Better Buy, we may collect and process information including:

  • Identity information, such as your name.
  • Contact information, such as your email address, telephone number, billing address and delivery address.
  • Account information, including your username, account details and preferences.
  • Order and transaction information, including products purchased, order history, refunds, returns and payment-related information.
  • Payment information. Payments may be processed by third-party payment providers. We may not directly receive or store your complete payment card details.
  • Technical information, including your IP address, browser type, device information, operating system and information about how you access our website.
  • Usage information, including pages viewed, products viewed, searches, interactions and other information about how you use Better Buy.
  • Marketing and communications information, including your marketing preferences and communications with us.
  • Customer service information, including messages, enquiries, complaints, returns and other correspondence you send to us.
  • Cookie and similar technology information, as described in our Cookie Policy.

We may also receive personal information from third parties that help us provide our services, such as payment processors, delivery providers, analytics providers, advertising partners and fraud-prevention services.

3. How We Use Your Personal Information

We may use your personal information to:

  • create and manage your Better Buy account;
  • process, fulfil and deliver your orders;
  • process payments, refunds, returns and cancellations;
  • communicate with you about your orders or account;
  • provide customer service and respond to enquiries;
  • operate, maintain and improve Better Buy and our services;
  • personalise your experience where appropriate;
  • prevent and detect fraud, misuse and other unlawful activity;
  • maintain the security of our website, systems and customers;
  • comply with our legal, tax, accounting and regulatory obligations;
  • establish, exercise or defend legal claims;
  • send marketing communications where we have permission or another lawful basis to do so; and
  • analyse how customers use Better Buy and improve our products, services and website.

We will only use your personal information where we have a lawful basis for doing so.

4. Our Lawful Bases for Processing

Under UK data protection law, we generally rely on one or more of the following lawful bases:

Contract: We need to process your information to enter into or perform a contract with you, for example when you place an order.

Legal obligation: We need to process certain information to comply with applicable laws, such as tax, accounting or consumer protection requirements.

Legitimate interests: We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include improving our services, preventing fraud, securing our website and managing our business.

Consent: In certain circumstances, we rely on your consent, such as for particular types of marketing or the use of non-essential cookies. Where we rely on consent, you can withdraw it at any time.

5. Payments

When you make a purchase through Better Buy, your payment may be handled by a third-party payment provider.

Payment providers may process information such as your name, billing details, payment card or account information and transaction details in accordance with their own privacy policies.

We only receive and retain the payment information that is necessary for us to process and manage your order, subject to the services and payment methods we use.

6. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information where necessary with trusted third parties, including:

  • payment processors and payment service providers;
  • delivery, courier and fulfilment providers;
  • website hosting and IT service providers;
  • customer support and communications providers;
  • analytics and performance providers;
  • marketing and advertising providers, where permitted;
  • fraud prevention, security and identity-verification providers;
  • accountants, lawyers, insurers and other professional advisers;
  • regulators, government authorities, courts or law-enforcement bodies where required by law; and
  • potential purchasers, investors or advisers in connection with a merger, acquisition, restructuring or sale of all or part of our business.

Where third parties process personal information on our behalf, we take appropriate steps to require them to protect that information and process it in accordance with applicable data protection law.

7. Marketing

Where permitted by law, we may use your information to send you information about Better Buy products, offers, promotions or services that we believe may interest you.

Where consent is required, we will obtain your consent before sending marketing communications.

You can opt out of marketing emails at any time by using the unsubscribe option included in our marketing communications or by contacting us.

Opting out of marketing will not prevent us from sending you essential service communications, such as order confirmations, delivery information, security notices or responses to customer service enquiries.

8. Cookies and Similar Technologies

Better Buy may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our services, improve website performance and, where permitted, provide personalised advertising or marketing.

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

For more information about the cookies we use and how you can manage your preferences, please see our Cookie Policy.

9. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate measures required under UK data protection law to protect that information. Depending on the destination and circumstances, these measures may include relying on UK adequacy regulations or using approved contractual safeguards.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, maintain customer accounts, provide support, comply with legal, tax and accounting obligations, resolve disputes and enforce our agreements.

The appropriate retention period will depend on the nature of the information, why we collected it, our legal obligations and whether we need it to establish, exercise or defend legal claims.

When personal information is no longer required, we will delete, anonymise or securely dispose of it as appropriate.

11. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, disclosure or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore take reasonable precautions to protect your account details and passwords.

12. Your Data Protection Rights

Under UK data protection law, depending on the circumstances, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete personal information;
  • ask us to erase your personal information;
  • ask us to restrict how we process your personal information;
  • object to certain processing of your personal information;
  • request the transfer of certain personal information to you or another organisation;
  • withdraw your consent where processing is based on consent; and
  • raise concerns about how your personal information is being processed.

These rights are subject to certain legal conditions and exemptions.

To exercise any of your rights, please contact us through our Contact Us page or using the contact information provided in this Privacy Policy. We may need to verify your identity before completing your request.

You will generally not have to pay a fee to exercise your data protection rights, although applicable law allows a reasonable fee or refusal in certain circumstances, such as where a request is manifestly unfounded or excessive.

13. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Further information about your rights and how to make a complaint is available from the ICO.

14. Children’s Privacy

Better Buy is not intended to knowingly collect personal information from children where such collection would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.

15. Third-Party Websites

Better Buy may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services. We recommend reviewing their privacy policies before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Better Buy, our business practices, legal requirements or the services we use.

When we make changes, we will publish the updated Privacy Policy on Better Buy and update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have any questions about Better Buy, this Privacy Policy, your personal information or your data protection rights, please contact us through the Contact Us page on the Better Buy website.

Better Buy is owned and operated by Visual Shop Ltd.